Luc Willems
Founder
With more than 35 years of experience in export and business development, mainly in the agro-industry but also in the FMCG sector and wholesale in various continents, but mainly in Africa in the last 10 years, Luc has built up a huge network of local partners
Throughout his career, Luc has worked as a salesperson, sales manager, business development and general management for various links in the agro-food chain such as feed manufacturers, integrations, manufacturers and distributors of equipment. This both at SME level and for larger corporate international organizations. Apart from this, he also has experience from his own company in the production and distribution of fashion accessories and other FMCG’s.
Over the years he has been able to build up international experience in Europe, North and South America, Africa and the Middle East.
Gidudu Tracy Annamary
Managing Partner
With over 7 years of experience in business management, procurement, and customer service, brings exceptional leadership and expertise to her role as Managing Director of B2 Africa. Armed with a Bachelor’s degree in Business Administration, she has a proven track record of streamlining financial operations, enhancing compliance, and fostering customer-centric solutions.
Tracy’s career spans diverse roles, including financial management, operations coordination, and client relations, equipping her with the skills to navigate complex international markets. She excels in data analysis, strategic planning, and process optimization, ensuring that B2 Africa remains agile and innovative in facilitating trade between European exporters and African markets.
Her passion for collaboration and cross-cultural business relationships aligns perfectly with B2 Africa’s mission. Tracy is committed to driving sustainable growth for clients by providing tailored business solutions, leveraging her expertise in financial reporting, logistics management, procurement strategies, and market analysis. Her leadership ensures that every partnership is built on trust, efficiency, and long-term success.
Under her guidance, B2 Africa continues to thrive as a trusted partner for businesses seeking to unlock the potential of Africa’s vibrant and dynamic markets.
Newton Luwalaga
Business Development Executive – Agribusiness
Newton is a seasoned agribusiness consultant and accredited financial analyst with over 12 years of experience in animal feed formulation, crop production, and sustainable agriculture. He has a strong background in optimizing animal nutrition and welfare, implementing integrated pest management, and improving farm productivity through intensive agriculture practices.
With a proven track record in business development and customer engagement, Newton excels at driving revenue growth and building strategic partnerships across African markets. His deep market insight and passion for sustainable agribusiness position him to champion innovative agricultural solutions, expand market access, and support the modernization of the sector through strategic investment and collaboration.
Dr.Olurotimi Akinlolu
Consultant
Dr. Olurotimi (‘Rotimi) Akinlolu is a Poultry Consultant and Value Chain analyst with 28 years of combined experience in Operations , Marketing, Projects Management and Administration in the poultry and livestock sector, working in several high-end roles with top organizations in Nigeria. His roles in supporting poultry businesses in Nigeria have been pivotal in driving sustainable growth and operational excellence, enhancing business performance and profitability. Dr ‘Rotimi is positioned as a trusted advisor within the industry, providing insights, training supports and guidance to poultry businesses.